• Create a mission goal to aim us in the right direction.
  
• Identify a solution space that is wide enough for innovation and still narrow enough to work with
  
• The focus here is "what" the product should do, not "how" it should do it.

TUESDAY

Customers

Important to understand for whom you are creating value. What are the most important customer? 

Do you have different stakeholders that are paying for the service and others that are using the service?

Try to understand the Pains of your customer (something that prevents your customer from getting their job done. Pains can take the form of undesired costs or situations, negative emotions or unwanted risks).

If you have several customers do you need to differentiate the Value Proposition?

Try to understand how many users/customers you will have

Prototypes

MVP (Minimum Viable Product) It’s the bare minimum version of your product that solves the problem for your customers. And is something you can use to demonstrate your product in the early phases.

Identify three critical functions for your product and consider how you can show that your product fulfils the critical functions. Also, consider how you can present these functions in the final pitch. They will be the core of your MVP.

WEDNESDAY

Uncertanties

• Look at your Value proposition, does it make sense?
• What are the most disturbing uncertainties?
• How can we mitigate the uncertanties? 
  • Who do we need to speak to?
  • Can we find the info in statistics, research papers or elsewhere?
• Can we contact some users to get feedback?

Business models

So what kind of business model do you have? Where is the innovation? What type of innovation do you have?

THURSDAY

Cost

You are very early - estimate different types of costs and relations.

• What are the most important cost and in the business model?
• What ey resources and activities are most expensive?
• Fixed cost, variable cost
• Scalability